By offering customers the brands they want most, at everyday values, with the kind of respectful service they want, choosing that business model over everything else has contributed to one end: customers keep coming back.

Wanting to make a difference is a choice, too. Yes, we sell shoes, but more importantly, we believe in the future and potential of the people who stand in them. In fact, you could say that it was this very deliberate choice—to make a difference, one community at a time—that started our whole company's journey in the first place. And it's this same deliberate choice that will guide us steadily forward.

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