Dear Valued Subscriber:
If email isn’t already part of your marketing toolkit, it may be time to consider how it can help you grow your business. According to the Direct Marketing Association, 66% of online consumers have made a purchase as a direct result of an email.
Plus, email is a great way to establish and nurture relationships with your audience. Email marketing is 40 times more effective at acquiring customers than Facebook or Twitter. In fact, 72% of people prefer to receive promotional material via email and only 17% prefer it through social media.
Want to discover how you can get started with email marketing? Check out this helpful guide, Growing Your Business in Email Marketing: "What To Write In Emails" In the guide, you’ll learn how email can fit in with the rest of your marketing strategy, as well as tips for building an email list, designing emails, and improving them with analytics.