Day: June 1, 2017

close up shot of two people playing vr box
blog post

Persuasive Devices In Selling

Managers must effectively utilize persuasion to lead employees towards shared solutions, rather than resorting to coercion. The art of persuasion, as outlined by Jay Conger, requires credibility, common ground, vivid evidence, and emotional connection. Establishing mutual understanding and negotiation are more effective than excessive selling and coercion.

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