#1 Business Planning Software Start Today for only $9.95. Makers of Sales and Marketing Pro. Here at Palo Alto Software, our goal is to help small business succeed. We believe that small businesses are the engine of our economy and that if we can help more companies survive and thrive, we will all be better off. After all, we’re a small business ourselves and we understand what it takes to start from zero, with no outside investment, and build a company from 1 to 50 employees. We understand that challenge, and we also know what it takes to be successful. We are committed to providing that knowledge, experience and expertise to as many other small businesses are possible.